What Every Marketer Needs To Know About Digital Rights Management
Contributor Leslie Weller explores the six reasons DRM policies fail and how these failures can be detrimental to your business.
Leslie Weller, director of marketing for Canto has a deep respect for the way technology connects people with the things they value most. She joined Canto to help marketers, brand managers, product managers and content managers understand there is a better way to make use of their organizations’ massive amounts of digital content. Weller earned a master’s of business administration degree from California State University, San Marcos and a bachelor’s of science degree in sociology from Brigham Young University.