Yes, it is possible for ad content to be "too native," says columnist Lauren Weinberg. She discusses how ad transparency results in consumer trust, which in turn will increase an ad's effectiveness.
About Lauren Weinberg
Lauren Weinberg is VP, Strategic Planning and Consumer Insights at Yahoo, where she oversees global research in areas such as consumer insights and ad effectiveness, and is responsible for bringing insights to the marketplace. She was previously vice president of Digital Insights and Research at MTV Networks where she was the primary contact for syndicated and primary research and supervised MTV Network’s proprietary 15,000 online community as well as oversaw the Digital Ad Sales Research Team. Prior to joining MTV Networks, Weinberg spent three years at Advertising.com as director of research and worked at Nielsen NetRatings and comScore Media Metrix as a media analyst.
Lauren Weinberg's latest articles
Should you give up premium buys for audience buys? Not necessarily, says columnist Lauren Weinberg, who explains why premium should have a role in your marketing mix.Lauren Weinberg | Jun 19, 2015 at 9:15 am ET