Kyla Becker is a six-year digital marketing veteran who specializes in backlink analysis, penalty removal, content strategy, and influencer marketing. Kyla is currently the Manager of Backlinks & Content at Merkle, Inc. and has spoken on several occasions about backlink best practices and webmaster outreach.
Fishing for backlinks is like fishing for compliments: the sincerity will always be questionable. Read backlink veteran Kyla Becker's perspective on why we need to step away from backlinks and get back to basics.
Content strategy is about more than keyword rankings and backlinks. According to contributor Kyla Becker, it's about focusing on the customer's needs.