Contributor Kristopher Jones speculates that user engagement impacts search engine rankings and shares 8 tips you can use to make your content more engaging for users.
Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website.Kristopher Jones | Mar 14, 2018 at 2:48 pm ET
Sometimes, the key to increasing ROI is not to expand your targeting, but to refine it. Columnist Kristopher Jones shares a case study where hyper-targeted advertising based on detailed customer personas produced award-winning results.Kristopher Jones | Dec 11, 2017 at 1:19 pm ET
Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages.Kristopher Jones | Oct 17, 2017 at 5:00 pm ET
Sure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving your website's search engine optimization and user experience.Kristopher Jones | Aug 22, 2017 at 2:31 pm ET