Soapbox: Marketing data overload? Answer 2 questions that will instantly help
Success means having the answer to why the data matters and next steps are needed to turn it into action.
Kip Knight is an operating partner at Thomvest, where he helps market Thomvest to our target audience as well as advise portfolio companies on marketing best practices. In addition, Kip focuses on investments in MarTech for Thomvest and is a Board member at Netbase Quid. Kip started his career at P&G in brand management. He served as CMO at Taco Bell and VP of marketing at eBay. He has held a number of senior executive roles, including general manager positions at PepsiCo and eBay. He was president of H&R Block US as well as president of H&R Block International. Kip is the founder of the U.S. Marketing Communication College, where he teaches communication strategy to diplomats and executives in the U.S. government. He is the co-author of “Crafting Persuasion: A Leader’s Handbook to Change Minds and Influence Behavior.” He earned his B.S. degree from LSU in marketing and his MBA from the University of Cincinnati.
Success means having the answer to why the data matters and next steps are needed to turn it into action.Kip Knight | Apr 7, 2020 at 8:10 am ET