Kim Cohen

Kim Cohen joined Hunter & Bard in September 2012 and is the Community Manager for AppsGeyser. Ms. Cohen brings with her over 8 years of training and business development experience.

Experience

Why You Should Be Doing Mobile Marketing, If You Aren’t Already

It doesn’t seem so long ago that we were introduced to the magical world of the Internet. It became the fastest and most interactive way to get the latest news and entertainment, and with this new technology came a new avenue for marketers as well. Thus, the age of Internet marketing was born. Just when […]

Experience

5 Top Tips For Marketing Your Mobile App Business

With hundreds of thousands of app developers out there, it is difficult to achieve app success. Competition is high, the market is busy and your app can easily be lost. In order to bring out the potential in your app, you need to be answering the following questions: How do you make sure that your […]

Experience

The 5 Most Common Pitfalls In Mobile App Marketing

Modern audiences are becoming more and more mobile; they are constantly switched-on and are ready to compare data and make consumer decisions at the drop of a hat. At the same time, mobile applications are becoming increasingly popular and have already been proven to increase revenues for companies that have taken the plunge into the […]

Experience

Building Marketing Into Your Mobile Products

Starting a new business venture can be a daunting experience, especially when introducing mobile products. You not only have to deal with all the business logistics and financial burdens of your new business; but, you also have the worries that you might not attract an audience. Marketing your product is a vital link to your […]

Experience

Follow The Roadmap To App Success

Dorothy isn’t the only one who had to follow the Yellow Brick road to find her way home; we all need to follow a path to find our way to success, and the app market is no different. The app market for both iOS and Android is beginning to become overcrowded. Apple first opened its […]

Experience

How To Use Push Notifications Without Being Pushy

Marketing within the mobile world is still evolving around us. With new technology and a wider audience now participating in this market, marketers are understandably focused on how best to communicate effectively with this audience. The New Messaging Mandate published in January 2012 by Forrester described the importance of turning email into a “multichannel conversation that […]

Experience

One Word For App Marketing Success – Keywords

Website developers are aware of the importance of keywords and the significance of getting the right keywords integrated into their content to produce better organic search results. The fact is, keywords are not only relevant to websites, they are important for app success, too. If you are creating a mobile app, it is vital that you […]

Experience

Want My App? Then Scan It. Using QR Codes To Market Your App

A few years ago, we were highlighting the use of the internet for the promotion of businesses and telling you how great it was to have your business on the web for all the world to see. Now that focus has shifted to the mobile world. Due to the increase of mobile smartphones and tablets, […]

Experience

A Simple Guide To Mobile App Marketing

Is there an idea bubbling in the back of your head for an app that just has to be created? But, then, perhaps you’re thinking, “why create an app just to enter a marketplace already crammed with over a million apps? Is it even possible to get your app noticed any more?” The above image […]

Experience

To Google Play or Not to Google Play? That is the Android App Store Question

How much thought have you put into deciding which app store you should publish your Android app in? If the answer is none, don’t panic; you are not alone. Although many marketers are aware of alternative app stores, many don’t know the advantages of using these additional app stores. The vast amounts of app developers initially opt […]

Experience

Taking Your Business Mobile: Mobile Website Or App?

Whether we like it or not, the mobile world is growing rapidly around us. There are over a million apps on the market and businesses worldwide are becoming mobile. The time has come. You have finally decided it’s time to take your business mobile. How difficult can it be to make an app? The question […]