Kerin Foster is a Marketing Associate at SEER Interactive in the Philadelphia, Pennsylvania area. She brings extensive knowledge and experience to the search marketing industry and strives to provide the broadest perspective possible to make amazing things happen on a daily basis.
Content creation isn’t just about the meat of what you’re writing. Consider the first thing the potential reader sees: the headline. Think of it this way: if you open your Inbox and see an e-mail with a subject line that sounds cheesy and spammy, are you going to open it? Probably not. Similarly, when creating […]
While guest posting may seem like a simple concept in theory (All I have to do is write a little something and get someone to post it — easy!), it really isn’t in practice. There are more steps to it than you might think. And even if what you’re writing is awesome, readable and informative, […]