Publishers, embrace the rise of real-time social storytelling
If you're publishing online, you may fear the crazed feed frenzy of social media. Columnist Jordan Kretchmer urges you to benefit from the change and lays out four ways to do just that.
Jordan Kretchmer is the Founder and CEO of Livefyre, a real-time content marketing platform used by global media companies and brands to engage consumers through a combination of real-time content, conversation and social curation. Named to Inc’s 35 Under 35 and the San Francisco Business Times 40 Under 40 in 2014, Kretchmer has also held senior creative and digital roles with Current TV, Butler Shine Stern and Partners, and Mullen Advertising.
If you're publishing online, you may fear the crazed feed frenzy of social media. Columnist Jordan Kretchmer urges you to benefit from the change and lays out four ways to do just that.Jordan Kretchmer | Apr 8, 2016 at 10:16 am ET
Marketers are under more pressure than ever to create content that engages their brand's audience. Contributor Jordan Kretchmer suggests you stop relying solely on original creations and instead embrace the content your audience is making and sharing.Jordan Kretchmer | Feb 18, 2016 at 9:17 am ET
What can marketers learn from the Steelers, Cowboys and Packers? Columnist Jordan Kretchmer discusses what these NFL teams are doing to win big with community engagement.Jordan Kretchmer | Jan 11, 2016 at 10:13 am ET
Lego, DJI and GoPro are tapping into the power of creating communities. Columnist Jordan Kretchmer discusses what they're doing right and how you can take a page from their marketing playbooks.Jordan Kretchmer | Dec 11, 2015 at 10:33 am ET
Columnist Jordan Kretchmer discusses how marketers can build a relationship with consumers that will inspire loyalty and set them apart from the competition.Jordan Kretchmer | Oct 16, 2015 at 9:30 am ET
When it comes to telling your brand's story, your customers often do it best. Columnist Jordan Kretchmer gives some examples of brands that are successfully integrating social into the customer journey.Jordan Kretchmer | Aug 21, 2015 at 8:56 am ET
Columnist Jordan Kretchmer has some insight on why users may be ditching your website — but luckily, he has some tips for what to do about it.Jordan Kretchmer | Jul 31, 2015 at 9:25 am ET
If you're tapping into user-generated content, you need to be cautious with how you interact with your fans, says columnist Jordan Kretchmer. He offers these tips on how to play it safe.Jordan Kretchmer | Jun 26, 2015 at 9:36 am ET
If you want an engaged audience, user-generated content is key. Columnist Jordan Kretchmer explains why UCG makes a big impact on buying decisions.Jordan Kretchmer | May 29, 2015 at 9:22 am ET
Worried the latest algorithm tweaks could mean a decline in reach? Columnist Jordan Kretchmer says it might be time to switch up your Facebook strategy.Jordan Kretchmer | May 1, 2015 at 9:53 am ET
Instagram, Facebook and Twitter all have their place, says columnist Jordan Kretchmer, but the real win is driving people to the content and data you control.Jordan Kretchmer | Apr 3, 2015 at 11:08 am ET
Columnist Jordan Kretchmer discusses the evolving content marketing landscape, touting the benefits of aggregating and curating user-generated content.Jordan Kretchmer | Mar 6, 2015 at 9:29 am ET