Publishers, embrace the rise of real-time social storytelling
If you're publishing online, you may fear the crazed feed frenzy of social media. Columnist Jordan Kretchmer urges you to benefit from the change and lays out four ways to do just that.
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Jordan Kretchmer's latest articles
7 Billion People, One Story: The Power of Content Curation
Marketers are under more pressure than ever to create content that engages their brand's audience. Contributor Jordan Kretchmer suggests you stop relying solely on original creations and instead embrace the content your audience is making and sharing.
The Whole Nine Yards: What The NFL Can Teach Marketers About Brand Engagement
What can marketers learn from the Steelers, Cowboys and Packers? Columnist Jordan Kretchmer discusses what these NFL teams are doing to win big with community engagement.
3 Brands That Dominated Cyber Monday And What They Can Teach Us About Consumer Engagement
Lego, DJI and GoPro are tapping into the power of creating communities. Columnist Jordan Kretchmer discusses what they're doing right and how you can take a page from their marketing playbooks.
Talk Human To Me: Why It’s Time For Brands To Get Real
Columnist Jordan Kretchmer discusses how marketers can build a relationship with consumers that will inspire loyalty and set them apart from the competition.
Want More ROI From Your Social Programs? Take A Look In The Mirror
When it comes to telling your brand's story, your customers often do it best. Columnist Jordan Kretchmer gives some examples of brands that are successfully integrating social into the customer journey.
Gone In 15 Seconds: The Top 3 Reasons People Leave Your Website
Columnist Jordan Kretchmer has some insight on why users may be ditching your website — but luckily, he has some tips for what to do about it.
Rights Management 101: The Do’s and Don’ts of User-Generated Content
If you're tapping into user-generated content, you need to be cautious with how you interact with your fans, says columnist Jordan Kretchmer. He offers these tips on how to play it safe.
Take The Wheel: 5 Ways To Drive Buyer Behavior With User-Generated Content
If you want an engaged audience, user-generated content is key. Columnist Jordan Kretchmer explains why UCG makes a big impact on buying decisions.
At The Mercy of Facebook’s Algorithm? Don’t Hate The Player, Change The Game
Worried the latest algorithm tweaks could mean a decline in reach? Columnist Jordan Kretchmer says it might be time to switch up your Facebook strategy.
What Kim Kardashian Can Teach You About Building A Long-Term Audience
Instagram, Facebook and Twitter all have their place, says columnist Jordan Kretchmer, but the real win is driving people to the content and data you control.
Content Marketing Success Now Depends On Your Own Website And UGC
Columnist Jordan Kretchmer discusses the evolving content marketing landscape, touting the benefits of aggregating and curating user-generated content.