Jonathan Hochman is the founder of Hochman Consultants and executive director of SEMNE. A Yale University graduate with two degrees in computer science, he has 23 years experience as a business development, marketing and technology consultant.
If you're seeing a lot of referral traffic in your Google Analytics data, you're not alone. Contributor Jonathan Hochman explains how referral spam happens, lays out methods to combat it and suggests potential solutions for Google's consideration.
Columnist Jonathan Hochman lays out a potential way for ad blocking software developers, ad-supported publishers and consumers to co-exist peacefully.
Columnist Jonathan Hochman explains why marketers need to take a close look at their technologies and Web practices or risk losing users who are fed up with too much advertising and tracking.