Everything is ecommerce: Big takeaways from CES
Attracting positive consumer attention, with consent-driven data, puts creative at the forefront with only a razor-thin margin for error.
John Cassillo is an analyst and contributor at TV[R]EV, covering advertising technology (and some sports media). TV[R]EV is a strategic consulting and publishing group covering the rapidly changing world of television as it intersects with advertising, social media and digital.