How dynamic creative will (finally) reach the tipping point
Despite widespread agreement about the benefits of dynamic creative, it's never really taken off in display. Contributor Joe Sabol explains why and how that's about to change.
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Joe Sabol's latest articles
We’re already seeing the fallout from Apple’s war on cookies
Is Apple’s Intelligent Tracking Prevention feature a sign that the death of the cookie is imminent? Columnist Joe Sabol believes advertisers shouldn't wait to find out and should start to adapt to a post-cookie world.
iOS 11 will accelerate the need for cookie-less tracking
With the soon-to-be-released iOS 11 mobile operating system, Apple is looking to kill the cookie. Contributor Joe Sabol says advertisers need to face the new mobile reality and devise a post-cookie ad strategy.
Dynamic video will convert the last digital skeptics
Contributor Joe Sabol believes marketers need to stop worrying that data will ruin the creative process for video. It's time to learn to love data-driven creative.