Jen is a senior SEO strategist who began her digital marketing career in 2003, specializing in paid search with a hospitality-focused company. She's since become an experienced organic strategist with an emphasis on local strategies for multi-location franchises and content. Jen resides in Denver, Colorado, and leads the Local Search and Content Marketing Departments for SmartSearch Marketing.
Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben makes the case for incorporating friendlier, more authentic content into your overall strategy.