Jeff Hirsch has over 30 years of management and marketing experience including over 18 years in the digital space, most recently as President of CPXi. Jeff is a product of both start-up and large companies, boasting significant successes at companies such as AudienceScience – where he served as CEO of the global data technology company, Fastclick – where he served as Chief Revenue Officer from start through exit, and Valueclick – where he served both pre-IPO and later as the SVP of Business Development. Earlier in his career he served as the CEO of both Inc. 500 Company, Xymox Systems, and of regional ad agency, Jeffrey Scott, Ltd. Jeff thrives on the energy inherent in fast growth environments and the challenge of building successful companies. In his present role as Chief Marketing Officer at SundaySky, Jeff oversees the company’s messaging and positioning, product marketing, demand generation and public relations. Jeff is a graduate of the University of California, Santa Barbara.
With consumers increasingly expecting personalized marketing messages, columnist Jeff Hirsch predicts that brands' success will depend on their strategies for data management and one-to-one engagements.