Data
The age of analytics democratization
How many people in your organization are reaping the benefits of data? Contributor Jeff Allen says if it's not everyone, you may need to rethink your analytics strategy.
Jeff Allen has spent his career working in tech marketing, sales, and product management roles. He is currently the Senior Director of Product Marketing for Analytics at Adobe. Prior to joining Adobe, he was VP of Marketing for AtTask, a hyper-growth SaaS project management company. Jeff began his technology career in sales, where he was a top producer for eleven consecutive quarters. He holds a Bachelor of Arts degree from Brigham Young University in Russian and Business.When Jeff isn't working, he enjoys consumer electronics, off-roading and outdoor snow and water sports with his family.
Data
Five indicators of whether you’re doing everything you should with your business’s data
You think you're doing pretty well until a colleague comes back from a conference spouting buzzwords and asking questions. Columnist Jeff Allen gets past the hype and reveals the key questions you should be asking about your company's data practices.
Data
Five indicators of whether you’re doing everything you should with your business’s data
You think you're doing pretty well until a colleague comes back from a conference spouting buzzwords and asking questions. Columnist Jeff Allen gets past the hype and reveals the key questions you should be asking about your company's data practices.