Columnist James Smith explains why native advertising is a win for consumers, publishers and advertisers.
About James Smith
James Smith is the EVP of the Americas at Criteo, the leading performance marketing technology company. James is responsible for managing all sales and operations throughout North and South America. Previous to Criteo, James spent eight years as CRO of several very successful start-ups, including Verve Mobile, Flixster and The Huffington Post. In his role as CRO at these organizations, James oversaw a combination of advertising sales and related operations, as well as marketing and business development. Prior to his start-up experience, James held SVP roles at AOL and AOL’s Ad.com, and served as SVP General Manager at Sony Digital. Over the course of his career, James spent many years working across digital video, social and mobile, and has led effective business teams. James is a graduate of Columbia University and resides in New York City where he shares his home with his two short people and a drum set.