Taking a page from politics: Local campaigns at scale
A national campaign director shares some lessons learned on how to uncover insights about your audience while also striking the right balance of personalization with practicality.
Identify traffic-stealing competitors
Find untapped opportunities
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Gary is the COO and co-founder of Remesh. In this role, he leads sales, operations and finance for the company. Previously a political operative, Gary worked on notable political campaigns including Sherrod Brown’s 2012 senate re-election campaign. He graduated with a political science degree from the University of Rochester.
A national campaign director shares some lessons learned on how to uncover insights about your audience while also striking the right balance of personalization with practicality.
Gary Ellis | Mar 27, 2019 at 8:00 am ETLearn how one business used a virtual focus group to gather data and surfaced an unexpected insight that changed their whole campaign strategy.
Gary Ellis | Jan 30, 2019 at 8:00 am ET