Taking a page from politics: Local campaigns at scale
A national campaign director shares some lessons learned on how to uncover insights about your audience while also striking the right balance of personalization with practicality.
Gary is the COO and co-founder of Remesh. In this role, he leads sales, operations and finance for the company. Previously a political operative, Gary worked on notable political campaigns including Sherrod Brown’s 2012 senate re-election campaign. He graduated with a political science degree from the University of Rochester.
Case study: A tale of two insights and why they are not all created equal
Learn how one business used a virtual focus group to gather data and surfaced an unexpected insight that changed their whole campaign strategy.