About Ganapathy Sankarabaaham
Ganapathy Sankarabaaham is the founder and CEO of Vajra Global and XITE Create, two companies that help businesses grow through MarTech and AI. Vajra Global, which he started in Chennai, India, in 2016, works where technology meets marketing, delivering digital and MarTech solutions. XITE Create, founded later in the UK to serve the European market, provides AI services that help organisations future-proof themselves.
Before becoming an entrepreneur, Ganapathy worked at Tata Consultancy Services (TCS), managing client relationships and delivering technology consulting and innovative solutions to some of its largest clients. An engineer with an MBA, he pairs technical depth with commercial thinking to build growth strategies that work. He also holds a ‘Leadership with AI’ certification from the Indian School of Business, with expertise in AI-led business transformation.
A sought-after speaker on MarTech and AI, Ganapathy has addressed European policymakers at the Ad Hoc Council’s Annual London Meeting and spoken at events hosted by Nasscom, TiE, and HubSpot, among others. His insights have been featured in many publications and magazines.
He is a member of Tech India Advocates and the British Business Group, two organisations that promote business between the UK and India. Committed to people and their skills, he has supported the hiring and reskilling of women returning to work after long breaks or starting their careers later in life.
Away from work, you’ll find him out on a run with his favourite playlist, or at the nearest cinema watching the latest DC or Marvel film on the big screen.
