Ethan Hanson

Strategic brand and direct marketer, leading a team of experience and research strategists in using cognitive psychology and advanced analytics to develop insight-driven strategy with 30-plus brands such as Samsung, GM, SoFi, Lowe’s, MetLife, Dell, Boys & Girls Club and Regions Bank. Personally recognized by the ANA, MediaPost and the Drum Marketing with thought leadership on the subject of neuroanalytics in the Huffington Post, Bank Administration Institute and the Philanthropy Journal.

Data

4 steps to becoming an experience brand

If you are truly interested in meeting consumer expectations, you’ll not only be measuring and tracking those experiences but also consistently making updates to improve them.