Using search marketing to amplify TV buys: SMX East 2016
Columnist Erin Everhart provides key takeaways on a session from SMX East 2016 detailing the relationship between paid search and TV advertising.
Erin Everhart is an experienced digital strategist, content developer and search marketer. She's currently the Senior Manager, Media Strategy for The Home Depot and has previously worked agency-side for mid-sized business and Fortune 500 companies. She speaks regularly on digital strategy, content development and inbound marketing at conferences nationwide. Follow her on Twitter @erinever.
Columnist Erin Everhart provides key takeaways on a session from SMX East 2016 detailing the relationship between paid search and TV advertising.Erin Everhart | Oct 5, 2016 at 2:10 pm ET
When it comes to digital marketing, SEO and PR go together like peanut butter and jelly. Columnist Erin Everhart explains how these two teams can combine forces to benefit each other and the business as a whole.Erin Everhart | May 10, 2016 at 2:12 pm ET
In a multi-screen world, you're competing not just for media placement, but for attention. Columnist Erin Everhart discusses how search marketers can use this to their advantage.Erin Everhart | Jan 13, 2016 at 10:04 am ET
The next Penguin update is coming soon, according to a Google spokesperson. Columnist Erin Everhart outlines what you can do to prepare.Erin Everhart | Nov 18, 2015 at 11:01 am ET