Why Tag Management Isn’t Really About Web Site Analytics Anymore
In the third installment of Marketing Land's tag management series, contributor Domenico Tassone explains how and why marketers must be involved in choosing a TMS.
Domenico Tassone is the VP of Digital Capabilities at The Encima Group (TEG). As a digital marketing veteran, Domenico possesses a wealth of experience in digital analytics and operations, having previously held a leadership role with Sears Holdings Corp, where he turned around display media measurement and targeting from an after-thought to a Center of Excellence. Prior to that he held critical digital marketing posts at Walmart.com, Grey San Francisco, IBCTV, Real Media and The Military Channel. He is advisor to Signal, a cross-media technology company, and is author of Tip of The Spear, a blog about digital media, analytics and ad technology.