Dela Quist

Dela Quist is the CEO of Alchemy Worx, an email marketing agency. He has pioneered the development of email as a mainstream marketing channel since his work at Excite beginning in 1997.

Performance Marketing

Life Beyond The Click: Email In 2015

Columnist Dela Quist contends that email's potential to impact brand awareness and favorability is getting short shift -- but says that will change in 2015.

Performance Marketing

How To Win With Email During The World Cup (There’s Still Time!)

The World Cup has begun and it finally seems like excitement in the U.S. is on par with the rest of the world. This year, a record 31.5 million Americans tuned into the most recent season of the English Premier League, and with U.S. World Cup viewership steadily on the rise (16.9 million Americans watched in […]