Performance
Closing the deal with in-store customers
After a brand spends big bucks to get a potential customer into the retail environment, how can they win the sale? Contributor Davor Sutija suggests approaches and technologies that can help.
With decades of experience in mobile communications, the Internet of Things and printed electronics, Davor Sutija is experienced and passionate about the scope to which the IoT could extend by incorporating disposable and consumer products. A passionate Internet of Everything (IoE) crusader, Davor is spearheading the effort to connect physical objects to the digital world, through NFC-based printed tags. Davor envisions a world where billions of disposable and consumer products each have a little bit of intelligence — and consumers will be interacting with related products by tapping their smartphones.
Performance
How brands can engage with customers after checkout
You develop a relationship with a customer during their path to purchase, but do you lose track of them after they buy? Contributor Davor Sutija offers tips to keep the conversation going.
Performance
The Dash Button was just the beginning: Expanding commerce everywhere
When the Amazon Dash Button launched, some thought it so impractical that it must be an April Fool's joke. Contributor Davor Sutija urges marketers to consider it a bridge to the future of always-available commerce.
Data
From transaction to companion: Engaging at each level of the consumer journey
The consumer journey doesn't end at the point of purchase. Columnist Davor Sutija discusses how brands can extend the conversation beyond the moment of purchase to promote engagement and loyalty.
Transformation
How authentication can be a compelling branding asset
Contributor Davor Sutja urges marketers to employ technology that can demonstrate the authenticity of their brand and its products.
Performance
Extending the promotional power of packaging: Technology as the new frontier
With the holiday season in full swing, brands need to move beyond traditional packaging. Contributor Davor Sutija discusses how technology can help marketers think outside the box.
Performance
Retail game-changers: Millennial and Gen Z shoppers are brick-and-mortar’s essential future
Millennials and Gen Z will be a potent force this holiday season. Contributor Davor Sutija believes technologies that create digital, personal experiences are key to capturing the attention of these coveted groups.
Performance
The impact of intermediaries: How brands can close the gap between themselves and consumers
As millennials and Gen Z shoppers shape the future of retail, contributor Davor Sutija explains why brands need to embrace technologies that will help them keep pace and bridge the digital gap.