After a brand spends big bucks to get a potential customer into the retail environment, how can they win the sale? Contributor Davor Sutija suggests approaches and technologies that can help.
You develop a relationship with a customer during their path to purchase, but do you lose track of them after they buy? Contributor Davor Sutija offers tips to keep the conversation going.Davor Sutija | Mar 21, 2018 at 2:03 pm ET
When the Amazon Dash Button launched, some thought it so impractical that it must be an April Fool's joke. Contributor Davor Sutija urges marketers to consider it a bridge to the future of always-available commerce.Davor Sutija | Feb 16, 2018 at 12:21 pm ET
The consumer journey doesn't end at the point of purchase. Columnist Davor Sutija discusses how brands can extend the conversation beyond the moment of purchase to promote engagement and loyalty.Davor Sutija | Jan 19, 2018 at 12:36 pm ET
Contributor Davor Sutja urges marketers to employ technology that can demonstrate the authenticity of their brand and its products.Davor Sutija | Dec 19, 2017 at 3:20 pm ET
With the holiday season in full swing, brands need to move beyond traditional packaging. Contributor Davor Sutija discusses how technology can help marketers think outside the box.Davor Sutija | Nov 22, 2017 at 1:03 pm ET
Millennials and Gen Z will be a potent force this holiday season. Contributor Davor Sutija believes technologies that create digital, personal experiences are key to capturing the attention of these coveted groups.Davor Sutija | Oct 25, 2017 at 10:19 am ET
As millennials and Gen Z shoppers shape the future of retail, contributor Davor Sutija explains why brands need to embrace technologies that will help them keep pace and bridge the digital gap.Davor Sutija | Jul 21, 2017 at 11:37 am ET