You may be wondering why you'd want to buy brand keywords on Amazon since results will feature your products anyway. Contributor David Hassler argues protecting your brand space is well worth the time and money.
About David Hassler
David Hassler Jr. is a Senior Analyst on the Amazon & eRetail Team at Merkle, responsible for developing and implementing Amazon strategies across multiple client accounts. He is a key contributor to the strategic and technical innovation of Merkle’s Amazon & eRetail offering. David was previously a member of the SEM & Feeds Team at Merkle, responsible for both product trend analysis, and product feed optimizations. He graduated from the University of Virginia in 2015 and from Duke University’s Fuqua School of Business in 2016.