David Freeman

David, is Business Director – Owned Performance at Ecselis, Havas Group and is responsible for leading and developing their propositions and service solutions, specifically around SEO, Content and CRO in-order to deliver long term strategic results for clients. David has over ten years’ experience in delivering business growth across start-ups to multi-national enterprise level clients, as well as launching brands’ web presence in new markets. Having worked client side across paid, earned and owned media and held senior SEO agency side roles, David brings thought leadership from multiple viewpoints and a leading performance-driven approach. David was named the 12th most influential search marketer in The Drum’s Search Top 50 in 2014. In addition, David speaks at conferences such as SES and Search Leeds.

Performance

Crafting a successful holistic search approach

Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions.

Experience

4 tips to maximize content marketing performance

Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. How do you stand out? Columnist David Freeman has some advice.

Performance

Why UX is pivotal to the future of SEO

As search engine algorithms become more sophisticated, many believe user signals will play a greater role in search rankings. Columnist David Freeman explains what this means for forward-looking SEO professionals.