Don’t Tell Me Why To Focus On The Customer, Tell Me How: MarTech Blueprints
At MarTech in San Francisco, contributor David Crane gives us a rundown of the talk on marketing tech blueprints by CA Technologies' Cynthia Gumbert.
David Crane joined Integrate in September of 2011. He is an ardent student of marketing technology that borders on nerdy obsession. Fortunately, he uses this psychological abnormality to support the development and communication of solutions to customer-specific marketing-process inefficiencies.