4 simple ways small businesses can use data to build better customer relationships
An effective CRM strategy needs to include a way to collect, organize and take action with your data.
As VP of Marketing, Darcy Kurtz leads Mailchimp’s product marketing team. Her team aligns product strategy with marketing execution to make Mailchimp’s sophisticated marketing technology accessible for small businesses worldwide. Darcy joined Mailchimp with more than 25 years of experience leading global marketing at companies like Dell, Sage and Outsystems. She has a career-long passion for serving small businesses.