Best practices for a new era of brand safety
A good brand safety initiative should not be limited to the basic standards set by technology partners but a more comprehensive discussion of the brand's needs.
Danny Macdonald is responsible for investments and partnerships for Xaxis U.S., overseeing its entire network of premium publishers, data and measurement partners. He and his team focus on building and maintaining the media framework that empowers Xaxis. Over a 12 year career at Xaxis and 24/7 Real Media, Danny has held positions inside client services and supply management. He graduated from the University of Maryland with a bachelor’s degree in history. He currently resides in Ridgewood, N.J., with his wife and twin daughters.