Daniel Meehan

Daniel Meehan is the CEO and founder of PadSquad, a creative-first mobile advertising stack with a focus on user-controlled, in-line mobile ad formats that foster polite engagement with consumers across a premium publisher marketplace.

Performance

Stop calling ‘ad tech’ advertising

Advertisers are investing heavily in ad tech, but contributor Daniel Meehan points out that even highly targeted advertising using the latest algorithms and audience data won't accomplish anything if the advertising format, message and creative are not engaging.