Cynthia Price

Cynthia Price is the vice president of marketing at Emma, an email-marketing company. With an extensive background in sales and marketing, Cynthia represents Emma at conferences across the country, where she can be found geeking out about everything from subject lines to audience segmentation.

Performance Marketing

4 ways to win the inbox in 2017

A new year means new opportunities to step up your email marketing strategy. Start planning now with these 4 tips from contributor Cynthia Price.

Performance Marketing

Deliver more value to the inbox: 4 dos and don’ts

Email is digital marketing's tried and true workhorse. But that doesn't mean you can keep doing what you've always done. Contributor Cynthia Price shares tips for engaging consumers with email in the current environment.