Clint Kaiser

Clint Kaiser has been in the digital marketing space since 1997 when he started at one of the first email marketing companies in the marketplace -- Mercury Mail. He's been addicted to email marketing ever since working on both the product and consulting sides of the fence. Currently Clint serves as the Senior Director of Digital Strategy at Responsys where he helps inform and impact client's digital interactions with their customers.

Performance Marketing

A How-To Guide For eReceipts

You’ve been there before, on the losing end of what seems like the world’s longest receipt for the shortest order possible. It’s the point-of-sale equivalent of an appliance box used to ship a tube of toothpaste. If you need further proof, just check out the Twitter parody account @CVS_Receipt. With the holidays in full swing, […]

Performance Marketing

Conducting A Multi-Point Inspection On Your Email Program

I like lists. Okay, that’s not quite true. I LOVE lists. Growing up, one of my favorite book series was The Book of Lists. So it’s no surprise then that when it comes to email marketing, I seek out opportunities to use them. One great combination of marketing and lists takes place at any car service […]

Performance Marketing

Is Your Email Program Experiencing That 2:30 Feeling?

That 2:30 feeling doesn’t just hit people. Think about your email program and how energized it is. If email marketers are honest with themselves, many would admit their programs have hit a lull. They’ve become sluggish, struggling to make it over the afternoon hump and burst with life again. Fatigue has set in and productivity […]