Cley Williams is a marketing consultant, specialising in influencer outreach and marketing. The backbone of what he does is creating a lasting connection and relationship between a brand and its influencer partners and by extension bringing in loyal return customers. When not dreaming about content, Cley is scaling sheer rock faces.
Thinking of asking a celebrity or industry leader to take over your Instagram account? Contributor Cley Williams shares eight steps to help ensure it's a success.