Chris Winfield

Chris Winfield is the Co-Founder and CMO of BlueGlass Interactive, an Internet marketing agency specializing in data-driven content marketing strategies.

Customer & Digital Experience

How To Brainstorm With Anyone, Anywhere, Anytime

There’s no one-size-fits-all approach to marketing; so, why should brainstorming be any different? An effective content marketing strategy requires creativity. You have to be able to “cut through the clutter” and stand apart from everything else on the Internet demanding attention. Ideas for how to best capture your audience’s attention aren’t always going to come […]

Customer & Digital Experience

The ABE Approach To Content Marketing

Twenty years ago, Alec Baldwin delivered one of the most powerful scenes in movie history when he told Jack Lemmon to “Put… that coffee… down!” and went on to explain why coffee was only for closers (and a whole lot more). If you haven’t seen Glengarry Glenn Ross, Alec Baldwin’s scene (which was written especially […]

Customer & Digital Experience

4 Keys To A Killer Seasonal Content Strategy

“Create evergreen content.” We have all heard this sentiment so many times, and we’ve probably read those exact words even more often. Create content that never goes out of date. Content that’s fresh, useful and compelling all year round. But guess what? This column isn’t about evergreen content. Like the song says, to everything there […]

Customer & Digital Experience

11 Content Marketing Knows

It’s easy to jump on a bandwagon. People have a tendency to want to be included. As marketers, we want to stay at the forefront with knowledge of the latest tactics and trends. These desires are strong, and can lead to rash decisions. In trying to not get left behind, you just jump in and […]