Chris Hexton

Chris Hexton is the CEO and Co-Founder of Vero. Chris spends his time working with Vero's customers to send smarter emails based on what their customers do and don't do on their website.

Performance

5 Ways To Kick Start Your Email Marketing This Year

The new year is upon us — and there is no better time than the start of the year to review your email marketing campaigns and make improvements. Here are five things you must review early this year to set your campaigns on the path to success! 1. Learn How To Maximise Your Subject Line If […]

Data

The Most Overlooked Email Marketing Strategy: Segmentation

I get questions all the time from marketers looking for advice on their email campaigns. How can we run better campaigns? How can we improve opens and clicks? Should we use HTML templates or plain text? How often should we email? …and so on. Time and again, I’ve noticed that email marketers rarely focus on […]

Performance

How To Collect Email Subscribers With Landing Pages That Convert At 50%

Using a dedicated landing page for an email marketing list can lift conversion rates up to 50%. That’s an impressive figure! Better yet, a landing page per list, or per campaign, gives you the power to maximize the effectiveness of each individual funnel. This means you can play with all of the elements from the […]

Performance

Three Tricks One Site Used To Increase Subscribers 150% In A Month

If you are aiming to use email marketing effectively, then one of your primary focuses should always be to increase your subscribers. There are a myriad of ways to optimise your site for email subscription, but practical advice can be hard to come by. Here are 3 practical approaches you can use for inspiration to […]

Performance

7 Issues That Will Kill Your Email Conversions

Many posts list ways to increase the effectiveness of your email marketing campaigns… but what about the things you shouldn’t do? Here’s a list of seven things that will actively decrease the effectiveness of your email marketing campaigns. You can improve your emails conversions by avoiding these issues! 1. Incorrectly Tracking Conversions When it comes to […]

Performance

5 Email A/B Split Test Ideas You Haven’t Tried

You’re probably sitting there thinking, “A/B testing my emails is hard!” or “Where do I even start with A/B testing my email campaigns?” The truth is, most online businesses could spend a lot more time testing their email marketing campaigns, and this means you can stand out from the crowd by being one of the […]

Performance

5 Ways To Put Your Email Call To Action To Work

Having an effective call to action in your email marketing — whether part of newsletters, transactional emails or lifecycle campaigns — is a must if you want to engage and convert your customers. One of the worst things you can do is “wing it” when it comes to creating a call to action, yet this […]

Performance

Auto-Responders: Why Trigger-Based Email Will Increase Your Conversions

Internet marketing research firm MarketingSherpa recently asked online businesses what types of automated emails they send. The results (full chart here) show that outside of welcome, thank you and transactional emails (such as receipts), most business are not fully embracing the power of auto-responders. In fact, based on their data, about 75% of businesses are […]