The new year is upon us — and there is no better time than the start of the year to review your email marketing campaigns and make improvements. Here are five things you must review early this year to set your campaigns on the path to success! 1. Learn How To Maximise Your Subject Line If […]
I get questions all the time from marketers looking for advice on their email campaigns. How can we run better campaigns? How can we improve opens and clicks? Should we use HTML templates or plain text? How often should we email? …and so on. Time and again, I’ve noticed that email marketers rarely focus on […]
Using a dedicated landing page for an email marketing list can lift conversion rates up to 50%. That’s an impressive figure! Better yet, a landing page per list, or per campaign, gives you the power to maximize the effectiveness of each individual funnel. This means you can play with all of the elements from the […]
If you are aiming to use email marketing effectively, then one of your primary focuses should always be to increase your subscribers. There are a myriad of ways to optimise your site for email subscription, but practical advice can be hard to come by. Here are 3 practical approaches you can use for inspiration to […]
Many posts list ways to increase the effectiveness of your email marketing campaigns… but what about the things you shouldn’t do? Here’s a list of seven things that will actively decrease the effectiveness of your email marketing campaigns. You can improve your emails conversions by avoiding these issues! 1. Incorrectly Tracking Conversions When it comes to […]
You’re probably sitting there thinking, “A/B testing my emails is hard!” or “Where do I even start with A/B testing my email campaigns?” The truth is, most online businesses could spend a lot more time testing their email marketing campaigns, and this means you can stand out from the crowd by being one of the […]
Having an effective call to action in your email marketing — whether part of newsletters, transactional emails or lifecycle campaigns — is a must if you want to engage and convert your customers. One of the worst things you can do is “wing it” when it comes to creating a call to action, yet this […]
Internet marketing research firm MarketingSherpa recently asked online businesses what types of automated emails they send. The results (full chart here) show that outside of welcome, thank you and transactional emails (such as receipts), most business are not fully embracing the power of auto-responders. In fact, based on their data, about 75% of businesses are […]