The rise of long tail media, filter bubbles, and fake news are closely intertwined. Advertisers and consumers need to take responsibility for the media they support, says columnist and IAB VP of Marketing Chris Glushko.
Contributor Chris Glushko believes viewable impressions are just the beginning; marketers need cross-platform measurement solutions that will put digital media on equal footing with traditional media.
As more consumers opt out of ads, how do we persuade them to like and want advertising? Columnist Chris Glushko discusses the marketing and media industry’s biggest challenge.
Columnist and IAB VP of Marketing Chris Glushko says that despite digital advertising's challenges, it's continuing to grow at a rapid pace, and brands are getting better at harnessing its power.