About Carryl Pierre-Drews
Carryl Pierre-Drews is EVP and Chief Marketing Officer of the Interactive Advertising Bureau (IAB), where she leads all marketing, communications, events, programming, and brand strategy to strengthen IAB’s position as a leading authority across digital, marketing, and media. She shapes the industry agenda and elevates IAB’s influence among CEOs, CMOs, and the broader marketing ecosystem.
Before joining IAB, Carryl served as Vice President of Marketing at Fullscreen, where she built the agency’s brand marketing, communications, social, and creator engagements—helping drive growth, increase visibility, and support Fullscreen’s acquisition by AT&T and later integration into WarnerMedia.
Earlier, she was Senior Vice President of Strategic Marketing at USA Network (NBCUniversal), where she led integrated marketing, communications strategy, and client experience. She oversaw major initiatives including USA’s move into Broadcast Upfront week and partnerships and campaigns for Suits, Queen of the South, Colony, Chrisley Knows Best, and Emmy® winner Mr. Robot.
Carryl serves as an Advisor to ChangeEngine, Vice Chair of the board for Pet Partners, and is a board member of the Mohonk Preserve. She is a founding member of Chief, and a 2025 recipient of Chief’s The New Era of Leadership Awards.
