Candace Marks is the Senior Product Manager, Emerging Platforms at PulsePoint. Candace brings ten years of innovation experience to the PulsePoint team. Prior to joining PulsePoint, Candace worked for Hachette Filipacchi Media, publisher of Elle, Elle Décor, Car and Driver, Woman’s Day and Road and Track magazines. At Hachette Filipacchi Media, Candace had purview over the development and delivery of products conceived in the Looking Forward Lab. The Lab was an innovation think tank for consumer engagement and content monetization on emerging platforms.
Social networks are unique in that they facilitate interaction with consumers in a common language and culture native to the platform. These channels enable the creation and organic spread of magnetic content that attracts rather than distracts a consumer in a participatory mindset. For brands, every Tweet, Like, or share is an opportunity to respond […]