Study: PPC cannot accurately identify winning organic titles
Contributor Brian Wood from Wayfair.com shares data which suggests that title tags that perform well in paid search don't necessarily indicate winning SEO titles.
Brian Wood has worked in SEO for over 10 years and leads the SEO team at Wayfair.com. He was once a minor World of Warcraft celebrity with an item named after him in the game, and he runs a SEO-learning blog at DoctorMcAwesome.com.