A winning process yields winning results: Conversion optimization tips from SMX Advanced
Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced.
Brendan McGonigle is the Director of US Business Development for Yandex, Russia's largest search engine. Prior to joining Yandex, Brendan spent several years building and growing VacationHomeRentals.com until its acquisition by Tripadvisor. After a stint with Tripadvisor, Brendan joined Yandex to assist US-based companies with their business in Russia and neighboring CIS markets. When he's not chatting digital and collecting cross-Atlantic airline miles, Brendan enjoys running marathons, hiking and pumpernickel bagels.
Going global: Common sense considerations too commonly ignored
If you only advertise in the United States, you're missing out on billions of potential customers. But before you enter the international PPC market, consider this advice from columnist Brendan McGonigle.