Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
There are many reasons why a customer may choose to share their local experience with other customers on social review channels. Brands should be paying close attention to these reasons, aligning their response strategies to review sentiment in order to improve the customer experience. The biggest review engines (Facebook, Google, Yelp and Foursquare) offer a […]
Mobile devices now account for nearly 60% of all searches. Are your local sites and landing pages in the best position to show up in the SERPs and engage mobile consumers? The mobile journey zig-zags across devices from search results to social media to customer reviews. Maintaining and syndicating business listings may sound simple… but […]