The only way to know what your ads really did
Platforms claim too much credit and backends often give too little. Holdout tests can show how much revenue advertising truly generated.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Benjamin Wenner is a growth hacker primarily working on search marketing platforms like Google Ads and Microsoft Ads. With over 11 years of marketing and e-commerce experience, Benjamin is consulting clients on growth- and retention strategies, with a focus on technical solutions such as individualized tracking solutions, the use of cloud applications for deeper analyses or a close interlinking of marketing analytics and corporate performance indicators and reports. Besides regular product updates, Benjamin shares strategies and ideas on his LinkedIn, but also his blog. He also speaks at local and international trade fairs such as DMEXCO, SMX and MBSummit, among others.
Platforms claim too much credit and backends often give too little. Holdout tests can show how much revenue advertising truly generated.
Benjamin Wenner | Aug 31, 2026 at 9:43 am ET