The Messy, Mappable World Of Influence
As interest in influencer marketing grows, columnist Azeem Azhar explores what makes someone influential and how you can measure those characteristics.
Azeem Azhar is a former journalist turned entrepreneur whose company, Peerindex, was acquired by social intelligence tech firm Brandwatch in 2014. Azeem’s experience at The Guardian and The Economist has parlayed perfectly into his role as social intelligence evangelist at Brandwatch, proven by his large LinkedIn following (upwards of 55,000 readers) who enjoy his regular insightful posts on topics ranging from the future of AI to the effect social has on B2B. He also publishes The Exponential View, his take on tech, business models, political economy and society.