The 4 Ds of New Market Share: Data, Distribution, Disruption and Dedication
As competition levels the playing field, how do you make yourself stand out? Columnist Asha Sharma lays out strategies to grow market share.
Asha is the Chief Operating Officer of Porch.com. In this role, Asha is responsible for building a truly great company that employees and customers love and achieves the company’s mission. Day-to-day responsibilities include company strategy and delighting our customers; all 3 business unit P&Ls; and business services including Inside Sales, Operations, Support, Analytics, Local, Growth, Central Marketing, and Brand Communications. As one Porch’s earliest employees, Asha helped build Porch from the ground up across the development of revenue streams, the brand, the product, and talent. In addition, Asha was instrumental in closing and executing the national online, in-store, and financing partnership with Lowe’s Home Improvement. Prior to joining Porch, Asha worked at Microsoft, Deloitte Consulting, Cargill and SC Johnson & Son.
As competition levels the playing field, how do you make yourself stand out? Columnist Asha Sharma lays out strategies to grow market share.
Asha Sharma | Apr 21, 2015 at 9:01 am ET