Dating apps use gamification & messaging tactics to form an essential engagement habit. Contributor Alyssa Meritt explores how other brands can do the same.
About Alyssa Meritt
Alyssa Merrit is Head of Strategic Consulting at Urban Airship, where she leads a team that delivers tailored, digital marketing strategies to enterprise clients to increase mobile app engagement and grow business ROI. Strategy sessions use research, trends and data on markets, consumers and culture, to define app and messaging strategies and KPIs, and ultimately inspire clients to incorporate a profitable relationship-based mobile strategy into their core marketing mix. Alyssa has worked with brands such as The Times, CBS, the NBA, NASCAR, Bank of America, BCBS, Dunkin’ Donuts, PayPal, Caesar’s Entertainment, Abercrombie + Fitch, Neiman Marcus, Novartis, Biogen, and Comcast. Prior to Urban Airship, Alyssa was Vice President/Director, Marketing at DigitasLBi.