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Act-On's latest articles
How to Create the Ultimate Marketing Plan
Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target audiences? Compelling content, […]
Build Your Ultimate Martech Stack
It seems like every marketing organization is spending more on technology – in fact, 70% of marketers surveyed expect their martech budgets to increase in 2017. But are marketers getting enough bang for their bucks? Only 3% say they are getting the full value out of their tools. It’s not enough to build a martech […]
5 Common Digital Marketing Mistakes (and How to Fix Them)
Despite a wealth of experience, businesses are still making too many digital marketing and optimization mistakes. Today’s digital marketers have been forced to embrace a wide range of roles – from data analyst to CRM wizard to creative genius – and some may be well outside your comfort zone. It could be that you’ve developed […]
Content Marketing That Drives Conversions
Relevant, engaging content now plays a critical role in nurturing prospects into the purchase funnel to become customers. More than three-quarters of marketers already use content marketing – although nearly as many say they lack a consistent or integrated content strategy. The issue for most marketers is how to produce, distribute, and optimize well-defined content […]
Organically Grown Email Lists—Your Agency’s Inside Track
Agencies have a tough job—they are tasked with deploying email campaigns to grow their clients businesses yet many of the clients don’t have a clean quality email list. In addition your clients email deliverability is directly impacted by the volume and quality of the emails you are sending to, so purchasing a generic list can […]
Driving Growth With Marketing Automation
Advancements in marketing automation have created a striking opportunity for marketing teams to be the lifeline for their clients. The roles for marketing teams have evolved into supporting a multitude of responsibilities including customer and prospect engagement, relationship management, data analysis and technical expertise. To manage these responsibilities, marketing teams need to take advantage of […]
3 Steps to Choosing the Right Marketing Automation Solution For Your Agency
Finding the right marketing automation solution for your agency can be a challenge. A good platform will help your agency be more effective, but a great platform can do much more – increase efficiency, improve intelligence, expand your reach, enable targeted real-time action, and most of all, create a key competitive advantage for your agency […]
Creating a Content Marketing Strategy: 6 Best Practices That Work
According to Ascend2, 42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success. While many marketers are using content marketing, an effective content marketing strategy doesn’t create itself. It requires careful planning and focused execution. So how do you get started? This white paper from […]
The Evolving Role of the Marketing Technologist: Best Practices for Blending Marketing Art and Science
The pressure is on today’s digital marketers, as responsibility for investing in the right software to more effectively manage customer data shifts to the marketing organization. It’s not enough anymore to be creative… you’ve got to combine the art of marketing with the science of technology to automate marketing campaigns and achieve business goals. But […]
6 Best Practices for Creating a Content Marketing Strategy That Works
Content marketing is the linchpin of demand creation – the link between brand awareness and lead generation. Done well, it builds familiarity, affinity and trust with prospective and current customers by providing information that resonates – in the right format, through the right channel, at the right time. This white paper will show you how […]
5 Trends in Marketing Resource Allocation that Will Transform Your Agency Pitch
The world of marketing is changing, and modern agencies are following suit. The digital age has transformed the way marketers are spending money, hiring staff, and determining priorities. Successful agencies are using these changes to their advantage. Join Troy O’Bryan of Response Capture, and Linda West of Act-On Software to explore how successful agencies are […]
The Modern Marketing Agency Pitch
In the not-so-distant past, a successful marketing agency’s client pitch would be a lot like putting on a really big show. You’d have a flashy presentation, imaginative props, and samples of creative executions, and of course, an original story to tie it all together. But the days of the flashy, story-rich but substance-free pitch are […]
8 Ways Marketing Automation Can Expand Your Search Marketing Practice
Talented search marketing agencies do a great job of generating the leads that companies can use to grow relationships and ultimately make sales. The power of search marketing can be multiplied by helping clients manage engagement after the click and conversion. You could be sitting on a gold mine with your existing clients’ needs by […]