Abraham Nord

As head of the Conversion Improvement department at SmartSearch Marketing, Abraham leads landing page testing strategy, implementation and analysis along with client communication and delivery. Abraham brings 8+ years of experience in conversion improvement, landing page testing and usability with a specific focus towards B2B and business with a complex sale. Prior to joining SmartSearch Marketing, Abraham successfully ran his own ecommerce site and holds a bachelor of fine arts in painting along with a degree in web design and interactive media. Abraham currently resides in Denver, CO and enjoys spending time with his family, camping, hiking, playing tennis and online gaming.

Customer & Digital Experience

Achieve big testing wins by analyzing results by device type

Responsive design sites utilize the same HTML for users, regardless of device -- but that doesn't mean that all users are getting the same experience. Columnist Abraham Nord shares a case study in which segmenting results by device type provided insights that led to a significant conversion boost.

Data

The Pros And Cons Of Responsive Design

When you're developing your web site and landing page strategy, there are three well-traveled mobile-friendly routes. Columnist Abraham Nord explains each of the approaches and details the potential consequences of following them.

Customer & Digital Experience

5 Compelling Reasons To Launch B2B Mobile Landing Pages Now

For everyone from business executives to teens, mobile devices facilitate a significant portion of communications and media consumption today. Yet, even as mobile devices become increasingly saturated into our everyday lives, mobile still remains a challenge for many B2B Web designers and online marketers. Most marketers do not actively employ mobile landing pages as a part […]