Contributor Abraham Nord looks at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion rate and lead results.
Contributor Abraham Nord looks at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion rate and lead results.Abraham Nord | Apr 25, 2018 at 10:25 am ET
Responsive design sites utilize the same HTML for users, regardless of device -- but that doesn't mean that all users are getting the same experience. Columnist Abraham Nord shares a case study in which segmenting results by device type provided insights that led to a significant conversion boost.Abraham Nord | Sep 8, 2017 at 1:13 pm ET
When you're developing your web site and landing page strategy, there are three well-traveled mobile-friendly routes. Columnist Abraham Nord explains each of the approaches and details the potential consequences of following them.Abraham Nord | Aug 28, 2015 at 9:51 am ET
For everyone from business executives to teens, mobile devices facilitate a significant portion of communications and media consumption today. Yet, even as mobile devices become increasingly saturated into our everyday lives, mobile still remains a challenge for many B2B Web designers and online marketers. Most marketers do not actively employ mobile landing pages as a part […]Abraham Nord | Apr 25, 2013 at 9:00 am ET