Review how your automation performed during the last volatile period to make sure your tool is making the right decisions during this one.
Following Google's recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it's been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers' fears have come to pass.
Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started.
Looking for inspiration when it comes to designing and running tests in your PPC accounts? Columnist Aaron Levy recaps a session on this topic from SMX East 2016.
There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.