Aaron Friedman

Aaron Friedman is the Director of Innovation at Five Blocks, a reputation and brand management agency. He specializes in developing new processes based on research and technology. Aaron is a global speaker at industry conferences. Follow him on Twitter @aaronfriedman

Customer & Digital Experience

Diving Into The ALS #IceBucketChallenge — Viral Success For A Cause

There is no doubt the ALS Ice Bucket Challenge has taken the world by storm. It all happened so fast, too. I received the challenge from my friend Adam Melson, and, to be honest, I had no idea what was happening. I woke up in the morning and thought to myself “Oh S#*t, do I really have […]

Performance Marketing

Facebook’s Flawed News Feed Bumping & The Rebirth Of Bad Content

Personally speaking, I have no problem that Facebook is making changes to the news feed. I also have no problem that it has started story bumping. But I do fundamentally have a problem with how the company is doing this. Bringing Missed Content Back to Life What Facebook is trying to achieve is actually not a […]