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[24]7's latest articles

Content

Personalization 2.0: How to transform your marketing from segmentation to intent-driven personalization

Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment. But what does it mean to ‘personalize’ your marketing? Many marketers mistakenly think that personalization means segmentation. But personalization based on segmentation often provides the wrong experience […]

| Aug 21, 2017 at 11:57 am ET

Advertising

Are You Falling Victim to the 4 Myths of Paid Search Bidding?

Competition is fierce in the world of paid search advertising. And it’s getting tougher all the time. Today, more than 1 million advertisers are bidding up prices on Google AdWords, spending more than $62 billion dollars annually. As the Google paid search platform continues to evolve, providing more granular visibility and control, advertisers must adapt […]

| Mar 16, 2017 at 1:52 pm ET

Advertising

6 Things to Look For in Bidding Optimization Solutions

Predictive Search Bidding is a great way to control your costs while increasing your return on investment (ROI). Rather than simply increasing bids, advanced bidding solutions use big data to increase bid efficiency. This makes it much easier for marketers to be effective, especially when most bid optimization systems integrate seamlessly with your existing campaign […]

| Mar 16, 2017 at 11:58 am ET

Analytics

Predict Customer Behavior With Intent Data

Inside this white paper from [24]7: Understand the difference between customer behavior patterns and practical intent data Personalize the buying experience by predicting customer behavior in the moment How you can use intent data to increase conversion rates and speed, plus lifetime value

| Feb 28, 2017 at 11:42 am ET

Advertising

How Are Leading Brands Winning at Paid Search

Inside this white paper from [24]7: Predictive Search Bidding gives you the power to optimize every bid, maximize ROI, and reduce costs. Depending on revenue targets and budget constraints, you can use Predictive Search Bidding to meet a variety of specific financial goals. See how [24]7 helped seven leading brands reach a variety of target […]

| Feb 28, 2017 at 10:04 am ET

Agencies

Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer

Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint. To stay on top in this fiercely competitive world your marketing organization needs to be constantly chasing and […]

| Feb 22, 2017 at 11:17 am ET

Advertising

Are You Still Bidding Like It’s 2007?

In this white paper from [24]7 you will learn: Tips to strike the right balance between best position and lowest cost. How high-frequency bidding can generate 10-30% more revenue versus conventional bidding methods. Why marketers who are settling for daily average bidding are leaving money on the table.

| Jan 4, 2017 at 1:17 pm ET

Advertising

Goal Based Bidding: Aligning Your SEM Strategy to Business Goals

SEM requires careful alignment with display advertising and the other elements of your marketing programs. Additionally, it is vital to match your SEM strategy with the company’s business objectives. Strategies change, but generally they reflect where the company is in its growth. Businesses may budget heavily to build revenue until they reach a stable, reliable […]

| Oct 5, 2016 at 11:32 am ET

Advertising

Take Paid Search to the Next Level

If you’re using paid search, but think your ads could perform better, this white paper from [24]7 is for you. You will learn how to: Accel at paid search bidding Use predictive search bidding Find a predicitve search bidding solution that is right for your company

| Oct 4, 2016 at 5:18 pm ET