3 ways artificial intelligence is transforming B2B marketing
It's not just the latest buzzword. Columnist Peter Isaacson discusses the impact of AI on B2B and how you can incorporate it into your own marketing processes.
We’re just a couple of months into 2017, and you may already be sick of hearing about the latest overhyped marketing trend: artificial intelligence (AI). Before you sigh and think, “Really, another one?” let’s take a few minutes to explore how this trend will actually translate into results for your company.
AI’s promise for B2B
AI can mean a lot of things, from self-driving cars to Siri and Spotify. But basically, AI is really about taking basic tasks that humans do and automating them.
And since there are a lot of hands-on processes in B2B marketing, there’s a big opportunity for AI to make an impact. Here are just three areas where AI is already making a difference….