Your technical debt is crushing your bottom line
Technical debt weighing on your marketing team? We’re breaking down how to move past outdated stacks to build something that scales.
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Did you know technical debt costs global enterprises approximately $400 million annually?
It’s a staggering amount of money, and that debt arises from — among other things — a cultural resistance to change or budgetary limitations, which lead organizations to add new applications rather than replacing outdated systems.
Technical debt can accumulate practically anywhere in an organization, and the martech stack is no exception.
In this episode, we’re talking with Tara DeZao, senior product marketing director at Pegasystems, about technical debt, whether AI can help solve the problem and how all of this plays into customer data and customer experience.
Episode guide
0:36: Meet Tara DeZao
0:57: How does technical debt accumulate to such levels?
2:48: What role does AI play in helping address technical debt?
4:38: How will agentic AI help with legacy systems and technical debt?
6:50: Do legacy systems stay in place because organizations trust them?
9:50: How do marketing teams feel about AI in their organizations?
14:07: What will happen with technical debt and AI adoption in the coming year?
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MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
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